Enhanced Client Engagement and Market Reach
The ability to visualize the US Tree Map anywhere in the country has been transformative. EarthDefine can now sit with prospective clients and instantly show them their city’s tree canopy data, significantly enhancing their sales pitches and client relationships. This capability has led to new partnerships and recurring projects, particularly in collaboration with PlanIt Geo, an urban forestry software and consulting company. Each new client relationship begins with a demonstration of the data using the Orbify platform, which instil confidence in EarthDefine's offerings.
Future Plans: Strengthening Collaboration with Orbify
In 2023 alone, the US Department of Agriculture awarded over $1 billion in grants to fund community-based urban forestry projects aimed at improving equitable access to trees. Many of these grant recipients lack baseline data to understand the distribution of trees within their communities, highlighting the growing need for reliable tree canopy data.
EarthDefine is witnessing a steady increase in demand for data like the US Tree Map. Their goal remains consistent: to produce up-to-date, accurate tree canopy data. They will continue collaborating with their partners at PlanIt Geo to deliver consumable canopy data and analytics to their clients as they address their urban forestry needs. The Orbify platform will remain central to client development in the early stages.
Currently, EarthDefine is working with a US federal agency and a major non-profit organization to provide land cover, tree canopy, and canopy change data to all urban areas within the US, US Territories, and Protectorates. Establishing baseline land cover and canopy data in these regions is a significant task that will support both current and future urban forestry projects and help guide grant funding. They are collaborating with Orbify to host this data and create GIS-ready layers. This initiative marks the first time their land cover and tree canopy data will be readily accessible to the public.
The impact of data visualization on the interpretation of and confidence in EarthDefine's data products cannot be understated. Their collaboration with Orbify will continue to grow as they tackle new challenges and seek innovative ways to deliver data to their clients.
“There is an inherent visual element to our data products, so our goal has been to find a way to bring this aspect to the forefront of client development. We’ve realized these goals by working with Orbify. Their experienced team has developed a streamlined data pipeline to ingest our products and bring big data visualization straight to our end users. Now, we can share our nationwide data products, the cornerstones of our business, with a sharp-looking, easy-to-use application. We couldn’t be happier with the outcome.” - Taylor McDowell Geospatial Project Manager at EarthDefine